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WEEK 8 | Brand Archetypes, Myths and Metaphor
WEEK 8 | Brand Archetypes, Myths and Metaphor
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Marketing Strategy and SWOT Analysis of Lacoste
Strategic Brand Management: Lacoste | brought to you by Amelia Ristiyana Husodo, Hans Stevanus Maryo, Pham Vu Huyen Trang, Zita Setiawan
How to attract high-end consumers with a great brand identity
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WEEK 8 | Brand Archetypes, Myths and Metaphor
Lacoste of Living | Vanity Fair | October 1994
